Vinge is a leading Nordic full-service law firm, with 500 expert employees and offices in Stockholm, Gothenburg, Malmo, Helsingborg and Brussels.
This creative campaign leveraged the dual meaning of “Vinge” as both the company name and the Swedish word for “wing”. By using bird wing imagery and aviation-related phrases, the ads created a clever visual and verbal connection to the company’s services. The placement in business publication Dagens Industri ensured visibility among the target audience of business professionals and decision-makers.
