I'm an art director and graphic designer with over 20 years of experience, based in Stockholm. This portfolio showcases some of the projects I have worked on over the years, highlighting my passion for creating visually appealing ideas and effective designs. Always with a focus on helping brands communicate their messages in a meaningful way.
The last five years I have also worked with product design as co-founder of Oskar Pascal – an exclusive mechanical watch. Crafted in one of the hardest metals on earth, three times stronger than stainless steel and exclusive as platinum. A fascinating project where we built up complete manufacturing in Switzerland, started collaborate with Vaucher Manufacture and worked closely with one of the world's foremost watch makers Cyrano Devanthey. Read more about it.
Experience
Paulin Design 2012 – PresentArt director / Graphic designer
Oskar Pascal Watches 2019 – 2024Head of Design / Co-founder
Hallvarsson & Halvarsson 2008 – 2012Senior Art director / Designer
802 Communication 2005 – 2008Creative director
Ehrenstråhle BBDO 2000 – 2005Art director / Designer
SandbergTrygg 1996 – 2000Art director / Designer
Education
BBDO University Spain 2002 – 2002Creative Communication
Schoola Antiqva 1998 – 1998Carl-Fredrik Hultenheim, Typography
Berghs School of Com 1997 – 1997Art direction / Graphic design
Lund University 1993 – 1996B.Sc, Economics Marketing
Awards
100-Wattaren AwardsAlfa Laval – 100W best long-term branding campaign
100-Wattaren AwardsSandvik – 75W Global branding campaign
Epica AwardsAlfa Laval – global branding campaign
Svenska DesignprisetCoop Sverige – Gold Award
Clients
Alfa LavalAtlas CopcoBankgirotCoopDometicEniroEQTEricssonEssityHandelsbankenHumlegårdenHusqvarnaJMKPMGNils OscarOX2PostNordSAABSandvikSkanskaSKFStena MetallSystembolagetSonyEricssonSSABStadsmissionenTeliaTillberg DesignVinge LawfirmVolvo CarsWallenius Wilhelmsen